Luis Negri was born in 1967 in Herten, Germany, into an Italian family of musicians, and spent his childhood in Buenos Aires. He grew up surrounded by instruments, rehearsals and concerts — a creative household where music was the daily language. That world would shape everything he made afterwards.
At nineteen he returned to Germany and opened a specialised workshop making cases for violins. There the trademark ‘Negri Case’ was born. Within a few short years his work had become synonymous with exceptional quality, function and beauty, and was sought after by the owners of some of the oldest and most precious violins in the world.
Over three decades Luis has made cases for numerous Stradivari and Guarneri violins, many of them valued at more than ten million dollars. Some of the great names of the violin count among his most loyal patrons.
The same hands, the same rigour, a new instrument. Drawing on his knowledge of upholstery and marquetry, Luis brought the case-maker’s craft into the world of luxury accessories and created his first handbag collection. The box bag became the signature of the house: a small, perfect case for the essentials of the person who carries it — timeless pieces that stand apart from passing trends.

Every Negri bag begins with a light structure of poplar wood — the lesson of the violin case, where strength must never become weight. Around it, Luis combines exquisite colour with the finest raw materials, each piece assembled by hand.
It is the balance between beauty and pragmatism, the classic and the provocative, that sets these pieces apart and lifts them into the realm of the artistic: handbags as works of art.
Luis’ passion for music runs through every bag he makes. Like music, his collections are inspired by changing emotions, occasions and styles — Aida, Mozart, Vivaldi, the Moulin Rouge — and each piece carries the individuality of its maker and of the person who wears it.

Gentile Cliente,
Every piece we create is a labour of love, infused with my passion for music and design. Just as each note in a song resonates with emotion, I believe that every bag should tell its own story. Our box bags are designed not merely as accessories, but as artistic expressions that bring beauty and function into harmony.
Craftsmanship is at the heart of what we do. After more than thirty years, I still put my soul into every detail, using only the finest materials — from precious leathers to handcrafted bronze fittings — so that each piece makes you feel unique as you carry it.
I hope your Negri bag becomes a cherished companion, for the special occasions and for the everyday moments. Thank you for being part of this journey, and for allowing us to keep crafting pieces that outlast fleeting trends.
Luis Negri

© 2026 Luis Negri · Made in Italy